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Most Popular Videos. The myth of Abner Doubleday's alleged invention of baseball in Cooperstown in has long been discredited, but the centennial celebration in featured a sophisticated and extensive marketing campaign.
The official dedication of the National Baseball Hall of Fame and Museum in Cooperstown took place on June 12 of that year, part of the yearlong festivities. Legendary public relations man Steve Hannagan spearheaded the efforts to publicize the celebration.
A contest was held to create the official logo—the winner was New York artist Marjori Bennett. Let's pause to consider the fact that the first logo to be featured on the uniforms of every MLB club in a single year was created by a woman, a noteworthy item given the dynamics of the profession and America in The official emblem featured a player that looked quite a bit like Yankees star Joe DiMaggio.
Yet for four decades, the man who created it received no official credit for his work. Jerry Dior, who died May 10 at age 82 at his home in Edison, N. The Wall Street Journal revealed his role in its creation in a story. You may change your billing preferences at any time in the Customer Center or call Customer Service.
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